Karen Lavender’s film career started in South Africa when she directed a documentary about the famous controversial choreographer Robin Orlin, closely thereafter moving into editorial on South African television shows.
As a director, with her stylistic realism, Karen has tapped into her ‘car fanatic’ family roots, most recent directing national TV and online campaigns for Ram Trucks. This has pushed her to prominence as a sought after female director for car commercials and online content.
Karen’s work in directing and producing spans award-winning independent films, TV interactive/transmedia projects and commercials featuring fashion to motorcycles. She has worked with executive producers Deepak Nayar (Bend It Like Beckham), Conrad Riggs (Survivor, Apprentice, Amazon) and Robert Lawrence (Clueless). Brand clients include Ram Trucks, Ford, Hyundai, Yamaha Motorcycles, Wix, Microsoft, Target, PepsiCo/Mountain Dew, Skullcandy, Vans, DC Shoes, Cisco, Axe, Scion and the U.S. Military as well as ESPN, NBC, Discovery, BET, and GAC networks.